Privacy policy

Initiate Media and its advertisers and affiliates are deeply committed to protecting the privacy of Internet users. Below is information outlining our continued support for the responsible management of consumer information.

Consumer Information

During the process of delivering content to you, Initiate Media does not collect any personally identifiable information about you such as name, address, phone number, or e-mail address. However, Initiate Media does obtain some types of non-personally identifiable information such as the Internet Service Provider you use to connect to the Internet, your browser type, or the type of computer operating system you use (Macintosh or Windows, for example). See below for more detailed information.

The information collected by Initiate Media is used for the purpose of collecting statistical data to ensure that we are offering the types of programs that you want to download and for measuring ad effectiveness on behalf of our advertisers.

Information Initiate Media Collects

To enable Initiate Media to provide better targeting to you and appropriate reporting for our advertisers, Initiate Media collects several types of non-personally-identifiable information about consumers who are served ads by the CFS site. This information includes:

Your IP address: a unique number assigned to every computer on the Internet. The type of information that CFS can infer from the IP address is a geographic location.
Your domain: e.g., .com, .net, or .edu. This is standard information that is available with all communication sent on the Internet.

Other information that Initiate Media can infer consists of:
Operating system: e.g., Windows, DOS, Macintosh, or UNIX;

Browser version and type: e.g., Mozilla Firefox or Internet Explorer;

Browser language: e.g., Java or Unix;

Internet Service Provider (ISP): e.g., MindSpring or AOL;

Clickstream information: Initiate Media can infer how you use the sites and pages on the internet, and can infer your local time.

If you have any questions, please contact us at


Initiate Media, as well as most sites on the Internet, use ‘cookies’ to enhance your experience on the web. Initiate Media cannot use these cookies to personally identify you in any way.

What are cookies and why do we use them? A cookie is a unique number that will be provided to you the first time you visit Initiate Media’s websites or click on an ad. This unique number, which is stored in a cookie file on your computer, helps Initiate Media and advertisers target ads they serve to you and also to find out which freeware categories are the most commonly accessed. This cookie can help Initiate Media ensure that we supply the content you want and that advertisers don’t serve you the same ad multiple times. It also helps the advertisers understand what you like and don’t like about their offerings so that they can cater better to your needs the next time you are interested in their products or services.

While we believe that cookies enhance your Internet experience by limiting the number of times you see the same ad and delivering more relevant content to you, they are not required for Initiate Media to deliver content to you.

If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies. Please consult your Web browser’s Help documentation for more information.

Banner Ads

The banner ads on this site are delivered by Initiate Media. We also at times use banners delivered by Google Adsense, of which we do not control the products and/or services their banners load. Read their privacy statement.